RDWA - SpringBoard Branding and Identity

Design Notion partnered with the Rural Doctors Workforce Agency (RDWA) to bring SpringBoard to life through a clear and engaging brand identity, supported by a suite of assets across print, merchandising, and digital platforms. SpringBoard was created to connect new graduate allied health professionals with rural employers, while showcasing the opportunities and rewards of rural health careers across South Australia.

Our approach focused on building a brand that felt supportive, optimistic, and professional - reflecting the transition graduates make in their first year of practice. Through consistent visual language and thoughtfully designed assets, SpringBoard provides clarity and confidence for graduates as they step into the rural health workforce.