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An Adelaide Hills-based copywriting business, Essentiality, approached us with a clear vision: to launch with a refined, modern brand identity and professional stationery design that would reflect both creativity and credibility.
To bring this vision to life, Design Notion delivered a complete branding package including custom logo design, a cohesive stationery suite, and a sophisticated colour palette.
Our approach focused on creating a brand identity that felt both contemporary and timeless. The custom logo features a fluid, continuous shape – symbolising the seamless flow of words and ideas, which are fundamental to effective copywriting. A carefully curated colour palette of calm, modern tones supports the brand’s understated elegance and professionalism.
By launching with a strategic visual identity and bespoke stationery, Essentiality entered the market with a cohesive, polished brand presence designed to connect with its ideal clients.
Essentiality is built on the belief that finding the core message – getting to the heart of what matters – often benefits from an external perspective. With a strong foundation in analysis, intelligent insight, and strategic communication, the business helps clients uncover essential truths and articulate them with clarity and impact.
Services delivered:
