Hilton - Platform 270 Branding and Identity

Design Notion partnered with Hilton International to design the logo and visual identity for Platform 270, a restaurant located within DoubleTree by Hilton in Melbourne. Named in tribute to nearby Flinders Street Station, Platform 270 captures the eclectic, urban charm of Melbourne’s laneways with a focus on modern Australian cuisine.

Despite being in different locations, Design Notion and Hilton collaborated smoothly through virtual tools, overcoming distance with clear communication and creative alignment.

The logo places strong emphasis on the full name Platform 270, rendered in a thin, linear typeface that reflects modern sophistication with a subtle industrial edge. The colour palette – muted red, black and brown – evokes the warmth of the interior and the layered, earthy tones of Melbourne’s architectural landscape.

The result is a distinctive, modern identity that feels both local and elevated - perfectly in tune with Hilton’s global standards and Melbourne’s cultural spirit. Design Notion understood the vision from the start and brought Melbourne’s energy into the brand flawlessly.