Lares Homes - NOHO Branding and Identity

Property Branding for Lares Homes’ NOHO Project – Norwood, South Australia

Design Notion was engaged to create a refined and cohesive visual identity for NOHO, a premium dual-residence development by Lares Homes, located in the prestigious suburb of Norwood, South Australia.

Our branding work for this exclusive real estate project began with a custom-designed logo that captured the architectural sophistication and upscale finishes of the NOHO residences. This was followed by the creation of a luxury property brochure, carefully crafted to appeal to high-end buyers seeking quality, lifestyle, and location.

To support the sales process, we also developed a bespoke illustrated site map, clearly communicating the layout and spatial flow of the two homes within the development -essential for both off-plan marketing and buyer confidence.

Every design decision – from typography and layout to material selection and imagery – was made to reinforce the project's focus on timeless elegance, inner-east Adelaide luxury and modern living. The result was a premium brand experience that conveyed exclusivity, lifestyle value, and architectural distinction at every touchpoint.

Through this unified brand presentation, Lares Homes successfully positioned NOHO as a standout residential offering in one of Adelaide’s most sought-after neighbourhoods.